The clichéd age old business phrase “the customer is king” is now truer than ever! Today’s customers expect high level of services before, during and after a sale. Unless a business learns to engage the customers at all level, the customers won’t stay loyal to them in the long run. The best way through which a business can manage customers effectively is through the usage of Customer Relationship Management software (CRM). This CRM software is a specific cloud solution providing a holistic and synchronized 360-degree view of consumers. CRM system helps businesses to manage the customers and their interactions effectively and help automate and synchronize sales, marketing, customer service and technical support across the divisions.